Own Your Shift - Lead Your Business Through Change Smoothly.
Leading Change at scale? Struggling with too many eye-rolls?
Whether you're an executive, HR leader, or change manager, this playbook gives you the strategies, tools, and real-world insights to drive transformation with less friction and more success.
WHAT’S INSIDE?
🔹 Know Your WHY – Define a compelling vision and purpose for change
🔹 Connect, Co-Create & Communicate – Engage stakeholders the right way
🔹 With People, Not To Them – Navigate resistance and build alignment
🔹 Motivate, Model & Make It Stick – Embed sustainable change in your culture
🔹 Measure Success & Adapt – Track progress and refine your approach
WHO IS
THIS FOR?
✅ Executives & Senior Leaders driving transformation
✅ HR & People Leaders responsible for organisational change
✅ Change & Transformation Managers leading complex initiatives
✅ Business Owners & Founders going through rapid growth and shifts
WHY TRUST ME?
I’m Melinda Smith, Founder of CWM, Executive Change Coach & Business Change Consultant. I help leaders cut through resistance, drive meaningful change, and keep their teams engaged – even when change gets tough.
With a background in HR, executive coaching, and transformation strategy, I know firsthand what works (and what doesn’t). This playbook is your shortcut to leading change without the stress and second-guessing.
Don’t Let Change Manage You – Own It.
Your business is counting on you. Get the playbook and start leading change with confidence today.